Connexia Società Benefit
Connexia is an independent full-service agency that conceives and develops communications projects integrating data, strategy, creativity and technology
All of Connexia’s marketing and communications consulting projects have a data-driven approach.
At the heart of all the agency’s outputs – strategies, projects, campaigns – is an analysis of the scenario and the needs of the consumer.
Measuring each individual action and activity allows us to devise creative communication paths that capture attention, generate value and achieve our clients’ business and communications goals.
With offices in Milan and Rome, and a passionate team of 135 communications experts, Connexia tells the story of brand ideas and values building unique and engaging experiences, which come alive on every channel and cover the entire communication process chain.
Through the acquisition of 100% of the digital experience agency Ragooo in April 2019, Connexia has consolidated its range of Digital Marketing services.
Shareholding structure and Management
Marina Salamon, Chairwoman and majority shareholder of Connexia via the holding company Alchimia.
- Paolo D’Ammassa, CEO and Founding Partner
- Massimiliano Trisolino, Managing Partner Strategy & Creativity
- Andrea Redaelli, Managing Partner Digital Media
The management structure is completed by:
- Stefano Ardito, Chief Growth Officer
- Letizia Giottoli, Chief Operating Officer
Portfolio of services
Connexia is an independent full-service agency, able to offer its clients an integrated and comprehensive approach. Thanks to its in-house hub of video & content production, digital solutions and live experiences, ranging from creativity to PR, from digital PR to media, the agency oversees the entire communications process, aiming to achieve the greatest possible integration between digital and physical (real-life).
Connexia’s integrated approach of analytics, strategy and creativity makes the agency the sole point of reference for coordinating and managing all its clients’ communications activities, guaranteeing effectiveness, consistency and brand governance.
Connexia’s main areas of expertise include:
Study and analysis of target audiences’ behaviour. Construction of models that integrate and enrich CRM.
Definition of brand communications and marketing goals. Identification of priorities and guidelines for every communication activity. Monitoring of trends and targets.
CREATIVITY & UX
Creation and development of original creative concepts, which can be expressed through all touchpoints.
Creation of striking messages for all target channels.
Development of integrated digital platforms for brand storytelling and communications.
INFLUENCERS & MEDIA
Development of communications plans and special activities with the involvement of the media and influencers.
EXPERIENCES & LIVE EVENTS
Design, development and management of real-life events and experiences.
MEASUREMENT & OPTIMIZATION
Development of proprietary platforms, use of vertical tools and strategic consultancy for SEO, and search and digital marketing activities, with the guarantee of digital media management for performance and data analysis and interpretation.
Partnership and certifications
Connexia has achieved Premier Google Partner status following the acquisition of Ragoo, the agency specialized in digital marketing. The Premier Google Partner badge shows that the company has passed the certification exams on Google Ads products and is always up to date with the latest technological developments.
- 2018 – 13.5 million Euro
- 2017 – 11 million Euro
- 2016 – 9.5 million Euro
- Food & Beverage
- GDO & Retail
- Beauty & Health
- Travel & Tourism
- Chef Express
- Costa Crociere
- Consorzio del Prosciutto di San Daniele
- Deborah Group
- Ermenegildo Zegna
- Generali Assicurazioni
- Gruppo Campari
- Gruppo Gabetti
- Human Company
- Italo Treno
- Kia Motors
- Save The Duck
- Verti Assicurazioni