Company profile
Founded in Sweden in 1991, Pricer AB is a global leader in in-store digitalization solutions through Electronic Shelf Label (ESL) systems and cloud-based management platforms.
The company’s proprietary optical communication technology enables real-time updates, extremely low energy consumption, and a stable, interference-free connection, allowing for efficient management of pricing, promotions, and in-store operations.
Thanks to its always-on architecture and immunity to radio interference, Pricer’s system is also widely adopted in industrial environments and logistics operations where business continuity and reliability are essential.
Innovation and sustainability
Pricer continuously invests in research and development, with a strong focus on sustainability, including European projects aimed at developing electronic labels powered by renewable energy.
The company is active in more than 70 countries, with over 28,000 store installations worldwide.
Presence in Italy
In Italy, Pricer has operated through its own subsidiary since 2020 and today counts several thousand stores equipped with Pricer electronic labels, spread across all
regions and multiple retail sectors — from grocery and DIYto pharmacies and specialized retail.
